Chaipak Dog Training Center
One of the most memorable and funniest commercials has to be the chaipak dog training center advertisement. This advertisement uses emotional appeal, mystery, and humor. In this commercial a cute dog is laying on the couch with man and a woman watching TV. Then suddenly the dog gets up and hangs half of its body outside the door and farts! As the dog casually comes back on the couch, the man lets out some gas and the woman is disgusted by the man. An example for the emotional appeal would be the use of the cute dog, which always appeals to the viewer. However, the viewer’s attention is kept throughout the commercial by the mystery of the product that is being sold. In the advertisement it is never indicated what is being sold. Only at the end the words for the dog training center appear. The use of humor is also an important key fact in this advertisement. The humor of the dog and the man farting keeps the viewer’s attention and makes the advertisement unique and memorable. In conclusion, this advertisement is short but has enough humor, emotional appeal, and mystery to keep the viewer’s attention and always stay in your mind.
http://www.youtube.com/watch?v=BrEVuihAvL4&feature=player_embedded(here is the link for the video) you can also watch it on the video bar next to my post :)
I completely agree with the your statement that the humor really catches a viewer's attention and makes it memorable!
ReplyDeleteWhen I think back, I ONLY remember the funny commercials...
I like how you showed/explained how humor can play such a big part in advertisment. :)
ReplyDeleteThe training center should show the dog obeying an useful action but still figure out a way to make it funny.
ReplyDelete