Can you guess what's being sold here?

Chaipak Dog Training Center
One of the most memorable and funniest commercials has to be the chaipak dog training center advertisement. This advertisement uses emotional appeal, mystery, and humor. In this commercial a cute dog is laying on the couch with man and a woman watching TV. Then suddenly the dog gets up and hangs half of its body outside the door and farts! As the dog casually comes back on the couch, the man lets out some gas and the woman is disgusted by the man. An example for the emotional appeal would be the use of the cute dog, which always appeals to the viewer. However, the viewer’s attention is kept throughout the commercial by the mystery of the product that is being sold. In the advertisement it is never indicated what is being sold. Only at the end the words for the dog training center appear. The use of humor is also an important key fact in this advertisement. The humor of the dog and the man farting keeps the viewer’s attention and makes the advertisement unique and memorable. In conclusion, this advertisement is short but has enough humor, emotional appeal, and mystery to keep the viewer’s attention and always stay in your mind.
http://www.youtube.com/watch?v=BrEVuihAvL4&feature=player_embedded(here is the link for the video) you can also watch it on the video bar next to my post :)

Advertising Over Time

Advertising is a form of communication which is used to convince an audience, viewers, readers or listeners, to either make a purchase or take some action upon ideas, or services. Advertisements are used by many different kinds of groups such as political campaigns, corporations and even activists. Today one can stumble upon advertisements almost anywhere, during your favorite television shows, between songs on the radio and now even the internet. In addition, these advertisements have become longer but more entertaining. Over the past century advertising techniques has changed tremendously by appealing to certain demographics, portraying different values and most importantly containing many different aesthetics.
One good advertisement to take a look at would be the Cossack Vodka ad from the 1970's, it is a picture of a young woman with cartoon features and the caption reading, “The Morning after….!”, and the young woman saying, “Oh, wasn't it fantastic!?!! And this morning I feel so beautiful, so beautiful!"(http://www.associatedcontent.com/article/1061671/advertising_how_it_has_changed_over.html?cat=52). This advertisement’s demographic is for young woman over the age of twenty-one who enjoy drinking more than average, but dislike hangovers during the next morning. This advertisement promotes drinking and partying all night without consequences. Its values are unethical because drinking can damage your health. The purpose of this advertisement is to make the drinker feel beautiful, especially women, while they are drinking it and the next day when they will more than likely be sick. It also appeals to these women’s emotions by “suggesting that drinking Cossack vodka all night will not give anyone a hangover and they can still look good after a long night of partying” (http://www.associatedcontent.com/article/1061671/advertising_how_it_has_changed_over.html?cat=52).


A more recent advertisement is the Absolute Vodka ad from 2000. It is a picture of an indentation in the ground the shape of an Absolute Vodka bottle and a bright white caption underneath that states "Absolut Bullsh*t" (http://www.associatedcontent.com/article/1061671/advertising_how_it_has_changed_over.html?cat=52). This advertisement targets younger drinkers, those just old enough to drink and has an attention appeal. The purpose is to look at with admiration when drinking Absolut and to be a fool if one is to improperly get rid of the vodka bottle without consuming what is in it (http://www.associatedcontent.com/article/1061671/advertising_how_it_has_changed_over.html?cat=52). This advertisement also uses simple but subtle colors to attract your attention. It also uses emotional appeal. Finally, this modern ad uses a curse word that would have never been in any earlier advertisement.



Finally, one can see that advertisements have changed much throughout the years by the appealing to different demographics, containing different values and finally including different aesthetics. For example, the demographic has changed to a bigger part of the population than just women. In addition, the values have changed from not feeling ashamed to a feeling of admiration. Finally, over time curse words have become normal on advertisements.

ONE THEORY OF HALLOWEEN!

There have always been many theories about the origin of Halloween, and its history. Some possible definitions of Halloween are that it is an annual holiday celebrated on October 31 which has some roots in the Celtic festival of Samhain and the Christian holy day of All Saints, and is the evening before All Saints' Day. One very interesting and scary theory of Halloween relates to the Celtic festival of Samhain. Gaelic legend of Samhain is one of the theories about Halloween. It is believed that it originated as a Celtic end of summer and harvest festival and was named after the Celtic name for the month. It later became associated with the Christian All Souls' Day, also known as the Day of the Dead. Some of the rituals associated with Samhain are now seen in Halloween traditions. Samhain is the origin of Halloween, and it is believed that when he reigned on earth, people kept their children in that night, and wore costumes to hide from him, carved pumpkins to worship him and left sweets at their doors to appease him.

HALLOWEEN!

As everyone already knows Halloween is this Sunday the 31st. YAY! Halloween is that one holiday during the year where everyone can be silly, glamorous, or unique. It’s that one day where we get to dress up as our idols or favorite fictional characters. It’s a holiday for all ages. The best part is well……the CANDY AND SCARY MOVIES. The only downside is the high cost of the costumes, and accessories. The pricy way of getting a costume is to go to a Halloween store such as Party City, and buying a full costume. It may come out pretty pricy than making your own costume. However, then you will be ready for Halloween without any worries. This Halloween I’m planning on dressing up as a vampire, a modern vampire. I’m going to dress in black and look pretty normal but with two extraordinary features, fangs and some fake blood. All my friends have been asking me why I won’t wear a cape as a part of my costume and my answer to that has been that I want to dress up as a modern vampire such as Nina Dobrev on the Vampire Diaries. Visit http://www.cwtv.com/shows/the-vampire-diaries . The modern vampires of today do not wear capes or sleep in coffins and some are even able to come out in the sun. Therefore, for this Halloween I will be a modern vampire. In addition, my costume was actually pretty inexpensive. It consists of fangs, fake blood and dark make-up.

Insurance advertisement !

       One of my future career options is going into the field of advertising. My future career goal is to be able to make advertisements for various products both international and domestic. 
      Over the past few weeks, I have been paying more atention to various advertisements and the various techniques that are used. The two advertisements that have stood out the most to me have been the Gieco and Allstate commercials. Both of these commercials have similarities and differences. They are similar in their entertainment value. However, they are different in their qualities.
     Gieco's advertisements are high in their entertainment value, but lack information. The two famous characters for the insurance comapny are the Cave men and the Gieco creature. These characters have entertaining qualities and grab the audiences attention. Their fame has made them  become a part of our culture today. For example, the cavemen characters recieved their own thirty minute comedy sitcome a few years ago. However, they were canceled before the end of their first season. 
       Now as we look at the Allstate commercials one can see the similarities in entertainment value such as the mayhem character portrayed by, Dean Winters. Mayhem is very entertaining in the sense of the situations he is put in and the comedic talent of the actor. He grabs our attention every time he appears on our t.v screens. The difference between the Allstate commercials and the Gieco ones is quality information. The Allstate commercials illustrate real life problems such as natural disasters, careless drivers, unexpected pedestrians with the solution of getting insured with Allstate. They portray these real life disasters with enough humor that the audience is still able to grasp the main idea and be entertained. These advertisements help the viewers become aware of the possible dangers of not being insured. Conversly, the Gieco advertisements do a very good job with the entertainment aspect but do not help the viewer understand why the should be insured with Gieco. The Allstate commercials are something too look forward to while watching ads between your favorite shows or movies.  
      In conclusion, once we clearly compare the two product's various commercial techniques one can see the similarities and differences. The similaritie being the product being advertised such as insurance, and both having a high rating in entertainment. The differences being in the different characters used such as the Gieco, cavemen, and mayhem. In addition, the difference in the quality of information in both commercials. One can clearly see that the Allstate commercials have a better way of portraying their reasons for why insurance is necessary with the right amount of entertainment. While the Gieco commercials just consistent the entertainment value, and lack in the quality of information. Finally, we need more commercials like the Allstate ones. I hope that one day I will be able to make those decisions and come up with advertisements like Allstates'.     

Acting and Advertising

      Imagine it's two in the morning, and you have suddenly woken up from a beautiful dream. This dream has given you a feeling of peace and happiness. Half a sleep and half awake, you try to go back to that dream. We all know that it's impossible to go back to a dream, once you have woken up from it. However, sometimes these dreams mean more than just a vision that occured through the night. They are visions of dreams and ambitions that you might have deep inside, but do not know about. Sometimes these dreams turn into goals that we want to accomplish. Many authors, actors, or professionals have had some sort of a feeling throughout their lives that led them to the career for them.
     Ever since i have been a little girl growing up half in Iran and half in the U.S., i have dreamth of two very different careers, goals. I have always seen myself as either an actress or in the advertising businnes. These two careers are very diverse and some may say have nothing in common. However, through out my two years of high school, I will try and decide which career path to take. I may even try and persue both.
    

Some of my thoughts

 Junior year has come upon us and it is time to start thinking about our futures. I believe that many of us already have a career in mind that we would like to pursue. However, one of the biggest problems that we face is deciding if this career is realistic or just a dream. On the other hand, there are those of us who still have not decided on any careers and are still exploring. In addition, with the career project and graduation approaching us many are pressured to choose a reasonable and realistic career path.

  I believe that we should go after that one career that we're passionate about and not settle for anything less.  The one job that we dream about being. That while doing it wouldn't seem like a job anymore and become more like a hobby. One will be truly happy finding that "Future Career" and following it. However, there are many tough decisions to make. For example, if this job is realistic, if it is truly your choice, and finally the approval of those that are important to you.

      "When you decide to follow your dream, you are vulnerable.  You are going to see so many get-rich-quick schemes and scams flying in your direction you won’t know which direction is up.  These will be presented in very convincing presentations, using tried and true marketing techniques, wrapped inside the most powerful testimonials from the allegedly new rich.  There is no way you can lose right?  All the money you ever wanted is just around the corner and all you have to do is reach out and grab it. It simply doesn’t work that way. Yes you can achieve your dreams. Yes you can be happy and successful. Yes you can earn more than you ever have before.  No it is not easy.  No it is not quick.  And no it does not come without a price.  If you want something and are not willing to pay the price to get it, you are going to end up very disappointed. You need to learn the principles that will sustain you over the long-term" (Stephen Mills,  http://www.ratracetrap.com/the-rat-race-trap/follow-your-dream-out-of-the-rat-race-without-being-eaten-alive.html). 
In conclusion, one of the hardest decisions one makes in their lifetime is their career choice. In addition, we need to be very careful about our decision. However, as in the words of my AP English teacher,"Don't set yourself up for so many regrets." My advice to everyone would be to take some time and really think about their career decisions. Once you have decided,  make a to do list of reaching those goals.

blogging!!!!

finally made my blog:)