Insurance advertisement !

       One of my future career options is going into the field of advertising. My future career goal is to be able to make advertisements for various products both international and domestic. 
      Over the past few weeks, I have been paying more atention to various advertisements and the various techniques that are used. The two advertisements that have stood out the most to me have been the Gieco and Allstate commercials. Both of these commercials have similarities and differences. They are similar in their entertainment value. However, they are different in their qualities.
     Gieco's advertisements are high in their entertainment value, but lack information. The two famous characters for the insurance comapny are the Cave men and the Gieco creature. These characters have entertaining qualities and grab the audiences attention. Their fame has made them  become a part of our culture today. For example, the cavemen characters recieved their own thirty minute comedy sitcome a few years ago. However, they were canceled before the end of their first season. 
       Now as we look at the Allstate commercials one can see the similarities in entertainment value such as the mayhem character portrayed by, Dean Winters. Mayhem is very entertaining in the sense of the situations he is put in and the comedic talent of the actor. He grabs our attention every time he appears on our t.v screens. The difference between the Allstate commercials and the Gieco ones is quality information. The Allstate commercials illustrate real life problems such as natural disasters, careless drivers, unexpected pedestrians with the solution of getting insured with Allstate. They portray these real life disasters with enough humor that the audience is still able to grasp the main idea and be entertained. These advertisements help the viewers become aware of the possible dangers of not being insured. Conversly, the Gieco advertisements do a very good job with the entertainment aspect but do not help the viewer understand why the should be insured with Gieco. The Allstate commercials are something too look forward to while watching ads between your favorite shows or movies.  
      In conclusion, once we clearly compare the two product's various commercial techniques one can see the similarities and differences. The similaritie being the product being advertised such as insurance, and both having a high rating in entertainment. The differences being in the different characters used such as the Gieco, cavemen, and mayhem. In addition, the difference in the quality of information in both commercials. One can clearly see that the Allstate commercials have a better way of portraying their reasons for why insurance is necessary with the right amount of entertainment. While the Gieco commercials just consistent the entertainment value, and lack in the quality of information. Finally, we need more commercials like the Allstate ones. I hope that one day I will be able to make those decisions and come up with advertisements like Allstates'.